Buy a Truck, Catch the Bulls – Rodeo Tickets at Twin Falls Chevrolet

Grab your hat and shine up your boots – the toughest sport on dirt is thundering back into the Magic Valley. On Saturday, June 20, 2026, the PBR Challenge turns Shouse Arena at the Twin Falls County Fairgrounds in Filer into eight seconds of pure chaos, and Twin Falls Chevrolet is proud to be a title sponsor of the whole show. In fact, our name’s on the marquee – it’s officially the Twin Falls Chevrolet Idaho PBR Classic.

For one unforgettable night, the best of the Professional Bull Riders Challenger Series will climb aboard 1,800 pounds of bucking muscle and hang on for dear life. These cowboys come from all over the world, and only the toughest will walk away with a paycheck. If you’ve never felt the dirt shake under a sold-out grandstand, this is the year to find out what all the hollering is about. It’s a Magic Valley tradition that gets bigger every summer – fast, loud, family-friendly, and flat-out fun.

Here’s the best part: your friends at Twin Falls Chevrolet are giving you three ways to be part of it.

Buy a Truck, Enter for Free

Every new or used truck you buy at Twin Falls Chevrolet comes with a free pair of PBR Challenge rodeo tickets – our way of saying thanks for doing business with the home team. Pick out your next Silverado, a rugged Colorado, or a quality pre-owned pickup, and we’ll send you to the rodeo on us. Truck shopping and bull riding rolled into one? Now that’s a summer well spent.

Test Drive Your Way to VIP

Not quite ready to sign on the dotted line? Simply take a test drive. Set up the time for your visit ahead of time, take a test drive, and you’re automatically entered into our drawing for a pair of VIP rodeo tickets – the best seats in the house for the biggest night of the season. The drawing will be held on June 18, 2026, so swing by, climb behind the wheel, and you might just watch the bulls buck from the VIP section.

Grab Your Tickets Right Here

Already know you’re going to be at Shouse Arena for the rode? If you aren’t in need of a truck & don’t want to risk missing out on the VIP drawing, get your tickets straight from us. Scan the QR code at the dealership, or pay cash – just $35 per ticket, with all taxes and fees included. That’s the all-in price: no hidden charges, no surprises at checkout. What you see is what you pay.

So whether you’re in the market for a new truck, kicking the tires on a test drive, or you just want a great seat for the rowdiest night of the year, the road to the PBR Challenge runs right through Twin Falls Chevrolet.

Come see us before June 20, lock in your tickets, and we’ll see you at Shouse Arena!

Twin Falls Chevrolet – your truck and your rodeo tickets are waiting. Stop in today, scan the QR code, and get ready for the ride.